Thanks Mark for the sympathetic words. Yeah it’s a pretty crappy situation. Google actually shutting down all methods of communication is super low and unethical. Didn’t even have the opportunity to offer any explanation.
But you’re right, alternatives are the way to go. Unfortunately, here in Australia the biggest competitor is Bing but they fall so very short on the search engine market share, around 3% or so last time I checked.
Fortunately, we upped our SEO efforts on the effected campaigns and have been able to get by without paid advertising for the moment.
As a side comment, we also had a lot of other Ad accounts that were suspended for other reasons, mostly malicious software (this happened in the space of a week and about 1-2 weeks after implementing Matomo) but for this reason Google allowed communication and we were able to prove there was in fact no malicious software on our sites (after removing the Matomo script) and we had our Ad accounts reinstated.
Seems like very un-competitive behaviour from Google.