Returning customer

General questions
1

Hi,
I saw a new tag on my custom report, based on visitor type.
Before I had “new” and “returning”.
And now I have “new” + “returning” + “returning customer”.
I don’t find any documentation about this new tag “returning customer”.
Does anyone have more info about this?

Thanks

2

Hi there,

I assume you have an eCommerce store? A returning customer will be a returning visitor that has made a purchase in the past. There a few more details here: https://matomo.org/faq/reporting-tools/common-segments-their-use-cases-and-how-to-create-them/#segment-returning-customers

3

TY so much, it makes sense.