Here’s my take on this.
We as Publishers are supplying Google tons of free information about our visitor, our websites and our businesses via Google Search Engine, Google Analytics and Google AdSense.
Now Google Analytics has decided to cut us the publishers out from seeing vital keyword information that we use to improve our websites for our visitors. BUT Google gets to see and keep all the information for their data mining projects.
My response to Google Analytics was to remove 50+ websites from them and started using PIWIK. Within 2 hours of starting to deleting website out of the Analytics account, Google Adsense made me re-verify my tax information. Coincidence? Maybe. Within 45 day 30 of my websites were hacked. 10 days later 25 were completely deleted from the webservers, maybe another Coincidence.
Google, Twitter and Facebook are doing more spying on internet user than people realize. I recommend removing all Google code, Facebook “Like” and “Follow” Twitter buttons off your websites. Because we as publishers are giving our information but also our visitors information to these big data mining corporations basically for free. They make billions we get some crumbs and now only some keyword crumbs.