How to Differentiate Paid & Organic SearcH?

[khanson (Kiel Hanson)]

Hi all,

I’ve been using Matomo a while and can’t work out how to split the ‘Search Engines’ channel into Organic and paid.

Take Bing for example, our paid Bing Ads account uses simple UTM links. However if I create a segmentation which is:
Channel ‘is’ Search
Campaign medium ‘does not contain’ cpc
It is exactly the same as when viewing ALL users.

Does anyone have any tips on getting an idea of traffic for paid search and organic?

Thanks!

[heurteph-ei (Philippe)]

Follow-up at:

How to differentiate organic and paid search traffic

This question has been asked before in 2012 (!) and 2022. However, I couldn’t find an answer. The task is pretty simple: I need to to differentiate organic and paid search traffic. This is something GA had for ages. In GA4 it is pretty insane: the standard report shows the data, but in absolute numbers, not in percent. Seriously? Can Matomo show this data in a straightforward way? Thank you!