WooCommerce Analytics plugin installed – enhanced reports not showing

Premium Features
1

Hi everyone,

I’m posting here because I’ve run into a problem with the Matomo WooCommerce Analytics plugin and would appreciate any insights or suggestions from the community.

I’ve successfully self-hosted Matomo and connected it via the WP-Matomo (Connect Matomo) plugin to my WooCommerce store. Standard ecommerce tracking (like orders and cart additions) appears to be working fine, and page views are tracked correctly.

However, after installing and activating the Matomo WooCommerce Analytics plugin, I don’t see any of the enhanced ecommerce reports or insights that are described on the plugin feature page. For example:

  • There’s no data or configuration panel under Matomo > Admin > Website > WooCommerce
  • No product conversion rates or revenue by product/category
  • No extended detail logs like the ones shown in the plugin screenshots

What I’ve already tried:

  • Plugin is active and tracking is enabled under WooCommerce > Settings > Matomo
  • Auth token and site ID are correct
  • I’ve placed test orders (including completed checkout)
  • matomo.js is confirmed to be correctly loaded on product pages
  • I’ve excluded matomo.js, matomo.php, _paq, and analytics.nicalilly.ch from any JS deferring (WP Rocket)
  • I temporarily disabled JavaScript optimization (defer/delay) for testing – still no change
  • Logging in the plugin is enabled but doesn’t yield helpful output

Matomo setup:

  • Self-hosted (latest version)
  • WooCommerce 9.8.3
  • WP-Matomo (Connect Matomo) plugin used for embedding tracking code
  • Matomo WooCommerce Analytics plugin installed via WordPress

Has anyone experienced something similar?

Do I maybe misunderstand the plugin’s purpose or its expected output in the Matomo backend?

Any help or clarification would be appreciated!

Thanks in advance,
Gavin

2

Hello @gavin. I have replied to your email with us. Kindly send us the information we need so we can investigate on this further.

3

After further testing and input from Matomo support, I was able to solve the issue.

Although I had already tried excluding matomo.js, matomo.php, _paq, and analytics.mysite.ch from lazy-loading in WP Rocket, I had temporarily removed these exclusions during troubleshooting – which likely prevented the tracking script from firing correctly.

Once I re-added the exclusions and cleared the cache, the WooCommerce Analytics plugin started working correctly and the expected reports appeared in Matomo.

So if anyone else runs into a similar issue: double-check that your Matomo tracking script isn’t being delayed or blocked by lazy loading or JavaScript optimization tools. That was the root cause in my case.

Hope this helps someone in a similar situation!