I’m new to Matomo and have recently started using it to analyze my website
I’ve noticed that my page views are significantly higher than my unique visitors, and I’m trying to understand whether this is expected behavior or if I might have configured something incorrectly.
I’m also interested in knowing:
Which Matomo reports do you check most often for SEO insights?
How do you identify pages with a high bounce rate?
Are there any recommended dashboards or plugins for monitoring visitor behavior?
I’d appreciate any advice or best practices from those who have been using Matomo for a while.
This kind of post is directly relevant to the forum, uses your website only as context, and aligns much better with the community’s expectations than posting primarily to obtain a backlink.
A higher number of page views than unique visitors is usually expected because one visitor can view multiple pages during a single session. If the difference suddenly becomes much larger than usual, I’d also check for duplicate tracking code, SPA page tracking, or bots that may be inflating page views. Comparing the trend over a longer period can also help identify whether it’s normal behavior or a recent change.
Yes, that’s completely normal. One visitor can view multiple pages, so page views will usually be higher than unique visitors. For SEO, I’d mainly watch landing pages, bounce/engagement rate, and visitor behavior to see which pages actually perform well.
No, it is a bug in the Dashboard Page View Widget, because it counts Events as Page Views.
Check the Page Views in the report over the side bar menu and set the right settings in the report box, and also set the right settings in the config.ini.php.