To enhance tracking with Matomo, several plugins can help expand its capabilities. The Enhanced E commerce plugin provides in-depth tracking for product interactions, sales, and customer behaviors. The Heat map & Session Recording plugin offers visual insights into user behavior by tracking clicks, movements, and interactions. For SEO improvements, the SEO Professional plugin can track keywords, rankings, and competition. The Custom Dimensions plugin allows you to track additional user attributes like membership levels or subscription status. Lastly, Tag Manager helps streamline tracking setups and integrates with other marketing tools, ensuring more precise and efficient analytics.
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