hi
In AB Tests you have the parameter “Visits Actively Entered”. It is 25% smaller than Visits in our case, but I cant understand why.
We have a very simple AB Test:
- Adwords campaign goes to Landing page and here AB Test starts
- Some users submit Email on a later page in the flow. Here the conversion is measured
I cant understand why these values should be different.
Searched a lot in help pages etc, the term is even not listed in the glossary
On the ab test report itself you write
“the number of visits where a visitor has entered a target page of the ab test.”
however, this is the same as visitors
Could you explain how Visits Actively Entered is calculated? Why this huge difference?
thanks