There appear to be three different kinds of visitors: visitor, unique visitor, and return visitor. Please consider the following statements and testify to their veracity. If you disagree, please state the reason why.
- visitor - Anyone who lands on a website: bot, surfer, etc. – no matter the number of times or occasion.
- unique visitor - A visitor that Matomo has distinguished from all other visitors.
- return visitor - A unique visitor that engages in repeat visits.
- When counting visits by unique visitors, return visits by the same unique visitor are ignored.
- When counting visits by return visitors only visits by those who have already visited the website once are included. The first visit is included among the counted number.