Viewthrough Measurement (Passive Ad Response)

Is there any way to measure viewthrough response from a banner ad campaign using Piwik?

Click-tracking appears to be supported but the way this works in Omniture and Coremetrics is that a visit that has been exposed to a campaign can be classified in terms of that ad.

Omniture does this through a Genesis integration with specific ad servers involving a real-time handshake and a daily sync. Coremetrics does this by creating a tracking pixel with associated campaign meta information.

If anyone is interested in collaborating on this let me know.


Hi Seiche

We would really like to have a documentation or white paper about this topic, so if you manage to make it work with some customers please contact us :slight_smile:

As to track campaigns check out the doc at: Tracking Campaigns – Analytics Piwik - Analytics Platform - Matomo

Unfortunately, Piwik can only track click-based response to ad campaigns. I’ve been looking at Coremetrics capability and it is pretty limited…Omniture Genesis is much better but complex requiring a real-time handshake and a daily sync between the ad server and Site Catalyst.