In my current reports, Luxembourg ranks 51 and the US ranks 2 for visits. It obviously means that I get a lot more visitors from the US than from Luxembourg, but that’s not the only thing I can use in my analysis. If I want to know how successful/popular I am in each of those (to adjust our marketing effort accordingly), I’d need relative values that take their populations into account. Doing so, Luxembourg ranks 4 and the US ranks 37 for me.
Would it be a good idea to add new fields for value (visits, page views, etc.) per million population (or something similar) in views that group data based on countries?