I have successfully setup Matomo and I am using it without issue. I am brand new to Matomo and any kind of analytics, so I am sure I am not using it to its full potential.
I recently signed up for Google Ads. I want to be able to track my ads in Matomo. I dismissed the notices suggesting I use Google Analytics. Some searching online yielded this page:
Which dates from 2017, but it appears it’s the only page on the subject (?)
I think I followed all the instructions for the Google Ads side of it. Namely, editing the tracking template. I copied this from the article:
Only change I made was to alter pk_ to mtm_. However Matomo will only tell me that Keyword not defined.
Do I need to do something on the Matomo side to make this work, if so what? Am I doing something wrong on the Google Ads side? Has something changed since 2017?
_rcn — The Campaign name (see Tracking Campaigns). Used to populate the Referrers > Campaigns report. Note: this parameter will only be used for the first pageview of a visit.
_rck — The Campaign Keyword (see Tracking Campaigns). Used to populate the Referrers > Campaigns report (clicking on a campaign loads all keywords for this campaign). Note: this parameter will only be used for the first pageview of a visit.
I read the links you posted, and please correct me if I am wrong, but doesn’t the Tracking API have to do with querying Matomo from the command line or from another program, and not how Matomo reads a URL? Again, I am new to this, So I may be completely wrong, feel free to correct me
This page (https://matomo.org/faq/general/faq_119/) states that to get more than just campaign name and keyword, to install the MarketingCampaignsReporting plugin. I installed the plugin, but it appears to do nothing, Matomo is still saying “Keyword not defined” for Google Ads traffic. Do I need to reboot Matomo for the changes to take effect?
I am very confused by this, thank you very much for your help so far!