Unique visitors and Visits are the same value


When exporting data from “Visits Over Time”, the numbers in the “Unique visitors” and “Visits” are the same value for every row in the data.

Does anyone have any pointers as to why the numbers are the same (it does not seem right that we never get returnign visitors).


Hi @RichardThomas
It seems Matomo cannot recognize returning visitor. Try maybe to check:

Thanks for pointing me in that direction.

Just to check my thinking, which was come from reading that article.

When Unique visitors and Visits are the same value, is it correct to say that the value that both columns are reporting is Visits, rather than Unique visitors?