Tracking Wordpress tags

WordPress Plugin
1

Hello,

Is there a way to track Wordpress tags to know the popularity of this or that tag depending on the article read?

Thanks.

2

I can help you with this.
To do this, you would first have to understand how they should be tracked.
Per impression, click, pageview …

Write to me or comment here if you need help.

1 Like
3

Hi,
viller here,
I also want to Track wordpress tag, but I cannot find the right plugin in Wordpress site, and when I’m logged into my Matomo dashboard, I do not see the “Platform > Marketplace” as any option in the left sidebar menu.

4

Hi @Viller_blender can you provide more context as to what you are trying to achieve? Are you trying to use Matomo Tag Manager?

5

Tracking tag performance can really help understand what content is working best. You might be able to set up custom dimensions or events in Matomo to capture tag data per page view. Would be great to hear if anyone has a simple setup for this.

6

This is a pretty common gap people run into with Matomo + WordPress.

Out of the box, Matomo doesn’t really “understand” WordPress tags as a first-class metric the way it does pages or referrers. So there isn’t a native “tag popularity” report unless you explicitly send that data in.

From what I’ve seen, there are basically 3 practical ways people handle this:

1. Use Custom Dimensions (cleanest approach)

In Matomo, you can create a Custom Dimension at the “Visit” or “Action” level and pass the post’s tags into it when a page loads.

So for each article view, you send something like:

  • tags = seo, wordpress, analytics (or whichever tags apply)

Then you can segment reports later by tag and see which ones correlate with more traffic/engagement.

This is usually the most reliable approach if you want proper reporting.

2. Track tag archive pages (simpler, but limited)

If your WordPress setup generates tag archive URLs like:
/tag/seo/, /tag/wordpress/

Then Matomo will automatically track those as pages. You can then check:

  • Page URLs report

  • Entry/exit behavior on those tag pages

Downside is you’re only tracking views of tag pages, not how tags perform across individual articles.

3. Push tags via event tracking (quick workaround)

I ran into something similar on a content-heavy site before, and a lightweight solution was firing a Matomo event like:

  • Category: WordPress Tag

  • Action: View

  • Name: tag-name

It’s not as clean as custom dimensions, but it works if you just want quick visibility without changing too much setup.

One important note

The default WordPress integration for Matomo is good, but it doesn’t automatically map taxonomies (tags/categories) into analytics unless you extend it a bit.

If you want this done “properly”, Custom Dimensions is usually the route I’d stick with.