Tracking of display ads, popunder and else


#1

Hello all,
we really would like to track traffic in campaigns (also under usage of segments, why not) that is delivered from media buying networks. They sell traffic hat is delivered throug different channels, like banners on sites, with page immpressions, then users click through, or they use so said popunders (similar to popups, but they open under the main browser window).

We had a traffic delivery of around 100.000 impressions on popunders. Piwik only tracked around 20.000 of them.
Okay, this could have several reasons, but I mainly want to know, if PIWIK can track popups and popunders and if so how…

Maybe the page didnt load completely in the display ad of a pounders so that the tracking code wasnt loaded?

Are there segments (maybe customized) for page views only ( we need it for controlling the impressions we buy also) ?

I would enjoy a discussion about this, so I can be sure soon, that we might not need another tracking tool on top.

Cheers.
Andre


(Matthieu Aubry) #2

Okay, this could have several reasons, but I mainly want to know, if PIWIK can track popups and popunders and if so how…

Piwik does not do anything special about popup and popunder, so if the piwik tracking code is in the popup, it should track it fine.

If you have other questions feel free to ask


#3

Thx so far.

We want to use PIWIK campaigns, so we have created a link that is set up in the traffic providers panel.

In this cmapaign, we track with /?=pk_campaign and additional parameters from provider, we would ike to set up segments, that show us pageviews that are connected to desired referrers websites from the delivered traffic…

How should that be done correctly?

Thx in advance.

Andre


(Matthieu Aubry) #4

How should that be done correctly?

See Tracking campaigns: Tracking Campaigns – Analytics Piwik - Analytics Platform - Matomo

and Segments: Segmentation - Compare segments of visitors - Analytics Platform - Matomo


#5

Hi,
thanks. I have found and read this already before, otherwise I wouldnt have asked here.
But I cannot find an explanation how to track a page view…
Thats my question. How to track them?

Cause for CPM campaigns this is absolutely needed…

Thx in advance for your ind answer.
Cheers.
Andre


#6

Maybe I am posting my question wrong.
For us it is important to control the traffic through observing from which site / URL, that a provider showed our ad on, comes a special number of pageviews.

So, we have generated a campaign URL of our site with parameters, that is used by the provider to send traffic from his network (popunder).

So, as the first impression is already a visit (but an unsolicited visit) we also would like to know with a single overview in PIWIK how many impressions (first and following) were sent by that site from the network of the provider.
Sadly PIWIK doesnt track them all but we need to see the number of pageviews per campaign tracking nonetheless.

So, how to add a segment (or add anything else) that shows pageviews (or you say action) sent by the site from the ad network?


(Matthieu Aubry) #7

So what you would like really to do, is to store a campaign information, when the campaign information was recorded on a page AFTER the first pageview ? This sounds like a reasonnable feature request, that maybe we could address… maybe you like to create a ticket in our issue tracker?


#8

Yes, kind of. But I want to view it easily over segment or anything else. I know that unique visitors is important, but page views can be as important also.
I have in Visitors-> Overview, screenshot attached, where I can see “actions” (1.2), there is pageview thrown together with downloads etc. and pageviews (36).

And this I want seperated in traffic over my campaigns, so to say, I have to filter it.
As much as I can.
Per site, visitor from that site.
Following views.
What goes. :wink:

How could a feature reuest be written clearly? I am not mothertongue, so a bit unsure if it will help

Screenshot: http://goo.gl/1Udnq2


(Matthieu Aubry) #9

So, how to add a segment (or add anything else) that shows pageviews (or you say action) sent by the site from the ad network?

Please use Custom Segments and choose “referrerType == campaign” and then the campaign name: Segmentation - Compare segments of visitors - Analytics Platform - Matomo


#10

Hi,
I tried it like in the screener,
but doesnt work.

And in docs such a case is not explained.
Really dont know how to use it step by step. Can you show please?

EDIT: U know, I am missing out that step when You write “…and then the campaign name…”

Screener:
http://lisbert.de/campaign-seg1.jpeg


(Matthieu Aubry) #11

To specify the “Campaign name” in the Segment editor, select in the list of segment: “Referrer Name” and put the Campaign name in the Referrer Name segment.

The Campaign Keyword can be put in the Referrer Keyword segment.


#12

Thank you very much!
That was easy when to know how to use it exactly. (:P) (tu)

Cheers

Andre