Hi everyone,
I’ve recently migrated our analytics from GA4 to Matomo (On-Premise) for a modular construction business. Because our products—specifically porta cabins and site offices—are high-ticket items, we don’t have a standard checkout. Instead, we rely on detailed quote request forms.
I have a few questions regarding the best tracking configuration:
Event Tracking: We have several “Download Brochure” and “Request Quote” buttons. Is it better to use the Matomo Tag Manager to track these as Events, or should I manually hardcode the _paq.push tracking into the buttons for better accuracy in a B2B environment?
Goal Attribution: Since our sales cycle is long (often 2–4 weeks), how can I ensure that Matomo attributes the final conversion to the original “First Visit” source correctly?
Cross-Domain Tracking: We occasionally link to external catalogs. What is the most reliable way to ensure Matomo doesn’t count those as “Outlinks” but rather as part of the user journey?
I want to make sure our data is as precise as possible. Any advice from B2B analysts would be greatly appreciated!
Thanks!
The tag manager will be easier to implement than adding the code to the page. There shouldn’t be any difference in accuracy.
Goal Attribution: Since our sales cycle is long (often 2–4 weeks), how can I ensure that Matomo attributes the final conversion to the original “First Visit” source correctly?
By default, Matomo attributes goals to the last seen referrer to attribute it to the first visit you would need to set this in your tag manager. For more details, please see here: Matomo attributes conversions to the last seen referrer by default. How do I credit conversions to the first referrer instead? FAQ - General - Matomo Analytics Platform
Cross-Domain Tracking: We occasionally link to external catalogs. What is the most reliable way to ensure Matomo doesn’t count those as “Outlinks” but rather as part of the user journey?
Unless your tracking code is added to the external catalogs they will always be outlinks. If you can add a tracking code to the external guides, you would need to follow our guide on cross domain tracking. How do I accurately measure the same visitor across multiple domain names (cross domain linking)? FAQ - How to - Matomo Analytics Platform