Track visits from Google (google search / paid search)

General questions
1

Hi,

I would like to know if it’s possible to track visits from Google and identify those coming from the search and those coming from the paid search. Right now I can only see the amount of visits coming from Google, but not the details.

Thanks.

All the best.

2

If you use UTM/MTM tracking, and/or the “URL” builder, this should be possible. See for example https://matomo.org/docs/tracking-campaigns/#how-to-track-cost-per-click-cpc-campaigns-with-google-ads

There’s also some info on https://matomo.org/blog/2020/04/google-ads-paid-advertising-performance/, however this feature seems to have been discontinued…

3

We have the same issue aswell - utm codes track correctly but autotagging codes (gclid) aren’t anymore? @Lukas or anyone else - can you advise how Matomo track’s a google paid search (using gclid)?

Incidentally it works correctly for Bing ads.

Thanks in advance

4

@webber thanks, indeed I can’t find that feature anymore, I’ll take a look again at the url builder and see if it can help me.

5

Hi,

I don’t think Matomo does anything with the gclid parameter by default (see https://github.com/matomo-org/matomo/issues/4468).

The Paid Advertising Performance Premium Plugin has indeed been discontinued. See here for more details:

https://matomo.org/docs/paid-advertising-performance/

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