Hello, I’m currently using Google Ads with website call tracking and contact form conversion tracking. I’d like to know if it would be beneficial to also track these conversions through Matomo, and how I could set this up using Google Ads and Google Tag Manager.
Thanks for your answers!
Yes it would be beneficial to track in Matomo. The question is how do you get conversions from Google Ads back into Matomo. I know how to move conversions from Matomo to Google Ads but I don’t know how to get Google Calls or Google Forms back into Matomo. Without that type of tracking information your Conversions will be under represented in Matomo. Which is a reporting problem. Any help would be greatly appreciated.
This might not be a perfect solution but it appears as though you can have Matomo Tag Manager mimic Google Tag Manager https://matomo.org/faq/tag-manager/track-events-in-matomo-using-existing-gtm-datalayer-events-and-variables/. Then there is a way that the conversion would track in Google analytics. I wonder if that could be converted to Matomo?
Thank you very much! I’ll check it 