Title: Tracking visitor behavior on a WordPress informational website

Support & Bugs
1

Hello Matomo Community,

I am using WordPress for an informational website and I am trying to understand an issue with visitor tracking.

Sometimes the website receives visitors, but the Matomo reports do not appear to match the traffic shown in other analytics/search tools. I would like to understand whether this could be related to the tracking code, caching, cookies, JavaScript, or WordPress configuration.

Could anyone please suggest the best way to troubleshoot this issue in Matomo?

I would especially like to check:

  1. Whether the Matomo tracking code is installed correctly

  2. Whether WordPress caching can affect tracking

  3. Whether mobile visitors are being tracked correctly

  4. How to identify missing or blocked tracking requests

  5. Which Matomo reports are best for verifying that tracking is working

Any troubleshooting steps or recommendations would be appreciated.

Thank you.

2

For an informational WordPress site, I’d focus on simple behavior metrics first, such as page views, entry pages, time spent, and the paths visitors take between pages. That can give you a clearer picture of which content is actually helping visitors before adding more advanced tracking.