Hello!
For quite some time now, we’ve been observing somewhat contradictory visitor behavior (according to Matomo data) during social media campaigns. In addition, the statistics show fairly high click-through rates and visit counts, but in each campaign, the average visit duration ranges from 0 to 9 seconds. This doesn’t make sense, since a visit involves transitioning from from SM platform to a landing page located on the website, and visitors understand this.
Could anyone share how the time of a visit is calculated, or what might be causing this discrepancy?
Many thanks in advance for help