Time tracking regarding the end of the visit in the SM campaigns

Support & Bugs
1

Hello!

For quite some time now, we’ve been observing somewhat contradictory visitor behavior (according to Matomo data) during social media campaigns. In addition, the statistics show fairly high click-through rates and visit counts, but in each campaign, the average visit duration ranges from 0 to 9 seconds. This doesn’t make sense, since a visit involves transitioning from from SM platform to a landing page located on the website, and visitors understand this.

Could anyone share how the time of a visit is calculated, or what might be causing this discrepancy?

Many thanks in advance for help

2

Hi there,

If the visit bounces it may be recorded as 0 seconds even if the visitor was there for several minutes. This is because there is no second action to measure the time between. To avoid this, you can implement the heartbeat timer. This feature tracks the time on the page even if the visitor quits before performing another action. For more details, please see here: How do I add a JavaScript heartbeat timer to measure time spent on page, including the last page of their visit? FAQ - Analytics Platform - Matomo

1 Like
3

Dear Jason,

Thank you for prompt feedback and recommendations with links. :ok_hand: