BACKGROUND: While exploring the benefits and implementation of campaign tracking I stumbled across five different tracking parameters including
pk_campaign
pk_kwd
pk_source
pk_medium
pk_content
I also discovered that there is a limit (two) on the number of tracking parameters that one can send to the Matomo server with a single single HTTP request.
Further in all of the examples that I found only two of the five possible parameters were ever used β namely, pk_campaign and pk_kwd.
QUESTION ONE: How does one know which two parameters to use, and if the pk_campaign and pk_kwd are recommended, in what situation are any of the other three parameters used?
QUESTION TWO: In which data table are the pk_ parameters stored?
I just installed the Marketing Campaigns Reporting plug-in, after which references to all five parameters appeared in the β¦/index.php?module=CoreHome under /Referrers/Campaigns.
Because the installation of this plug-in also required that Matomo be rebooted, I then checked the data tables, and sure enough, was able to answer my own question. A new set of field attributes appeared in the log_visit table with the prescript campaign_.