I’ve been looking for a solid way to connect analytics from Twitter, Facebook, Google+, and Bitly with Piwik information, and I’m considering writing a plugin for it.
What this would be is to connect to APIs for those four services, pull in data on reach, clicks, retweets, etc. and analyze them for conversation, amplification, applause, and economic value (a la Avinash Kaushik’s suggestions). When I asked True Social Metrics, they said they had no plans to integrate Piwik into their service. It’s a tough pill for me to swallow paying for that service if they don’t support the “economic value” aspect for my setup.
But is this even appropriate to try to incorporate into Piwik, or should it be a separate service (like TSM)? An upside would be a consolidated dashboard, interface, and reporting. On the other hand, all of those services are external and I’m not 100% sure that clicks from those services could be reliably tied to Piwik visitors. (I haven’t dug into the technical details to verify that last one.)
The final thing that trips me up is that social media accounts aren’t a per-website concept. As a game company, we have a company site and sites for different games, but we use our company social media accounts for all of them. That might not be a deal-breaker, but should such a cross-cutting concern be in Piwik?
I look forward to hearing folks’ thoughts.