Setup new website for newsletter tracking only


#1

Hi
On the doc about measuring newsletter performance I read: To not bias your regular page views on your website with newsletter openings, we recommend tracking newsletter openings into a new website.

So I did setup a new website dedicated to newsletter stats. But where should I put that new site’s Tracking code? Do I have to add it next to the already existing tracking code that generates my regular page views stats ?


(Lukas Winkler) #2

Hi,

You wouldn’t use the new tracking code anywhere. All data for this website comes from the newletter tracking


#3

Thanks for the quick reply.

So simply putting the pixel tracking in the newsletter is all takes? wow great


#4

One more question: when I use URLs generated here, I guess I have to add the site’s ID to the link?
Like piwik.php?idsite=X ?


(Lukas Winkler) #5

No, you don’t need to.

When the site you are tracking is called http://example.com/, you simply replace the link to it with http://example.com/?pk_campaign=name_of_the_campaign


#6

Hm, something is still blocking in my head from understanding this …

So if my site is example.com and my matomo installation is on stats.example.com (on an other server):

In matomo I have 2 sites set up: example.com-stats (ID=1) and newsletter-stats (ID=2)

How does the link http://example.com/?pk_campaign=name_of_the_campaign get info into newsletter-stats when there is only a tracking code for example.com-stats on my site ?

Is the connection happening via the beacon image that contains the ID ?


(Lukas Winkler) #7

Hi,

It doesn’t. You are mixing up Campaing tracking with tracking pixel in emails.

When someone visits http://example.com/?pk_campaign=name_of_the_campaign the visit is tracked normally in the site-id 1 with the added bonus of saving that the visitor came from name_of_the_campaign.

If you want to know how many people have opened your email (or rather loaded all images in the email) you can add an image like this to the email

<img src="https://piwik.example.com/piwik.php?idsite=YOUR_PIWIK_WEBSITE_ID&rec=1&bots=1&url=https%3A%2F%2Fexample.com%2Femail-opened%2Fnewsletter_XYZ&action_name=Email%20opened&_rcn=internal%20email%20name&_rck=newsletter_XYZ" style="border:0;” alt="" />

with idsite=2. Then every time someone loads this image (by opening the email) you see an visit in Matomo and site-id 2


#8

Thanks for the clarification!

My aim of setting up a website dedicated to the newsletter was to collect all the concerned information there. So newsletter opening and link clicking.
Is that doable? Or (not) recommendet?


(Lukas Winkler) #9

I’d recommend you to track all e-mail-opening (via the tracking pixel) in a seperate website so you can differentiate it from normal page visits and keeping the campaign tracking with the regular page views.


#10

OK will do that. thanks!