Can Matomo generate a report or centralized results on what customers are searching for on our Wordpress sites, or what search terms they are using?
Yes — but not directly inside Matomo.
Matomo tracks on-site behavior (what users search after they land).
Rankar tracks external search visibility (what you rank for, keyword movement, page-level shifts).
What you can do is:
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Use Matomo to export internal search terms.
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Compare those terms against what your pages are ranking for.
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Identify gaps (high internal search demand but low external visibility).
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Track those keyword groups and affected URLs inside Rankar to monitor improvement.
So it’s not an integration — it’s a workflow connection.
Matomo = user intent on-site.
Rankar = search visibility off-site.
Together, they help you close keyword and content gaps more strategically.