Scraping form fields and storing as custom variables

Discussion
1

We’re a B2B SaaS solution and use Matomo Cloud (loving it so far). I need to identify the ‘companies’ that are visiting my site and the unique visitors, to better understand if our account-based marketing activities are working.

I understand that a GeoIP2 dbase is not an option with Matomo Cloud. I also feel that with many people working from home during Covid the accuracy is not great.

As an alternative, I was wondering if I could somehow capture the form fields (ie. email, company, etc) of visitors and store that as a custom variable. We do not have a login on our site.

I’m a little confused by the documentation on how/when to set up UserId, etc. any help would be appreciated, I’d be happy to pay for the instruction/code to set this up if anybody is interested.

2

Hi,

CustomDimensions should allow you to track any arbitrary data in JavaScript:

https://matomo.org/docs/custom-dimensions/

See here for information on how to track the data in Javascript:
https://developer.matomo.org/guides/tracking-javascript-guide#custom-dimensions

Then you just need a few lines of JS that read the content of the forms.

3

You can capture form data and send it as custom dimensions or events in Matomo when the form is submitted. That’s usually more reliable than trying to depend on GeoIP for identifying companies. Just make sure you’re handling user data carefully and staying compliant with privacy rules while tracking this kind of information.