Retargeting with Matomo

General questions
1

Is it possible to use Matomo for retargeting campaigns, like Audiences in GA work?

2

Hi @DanielHug
As I don’t know GA, could you explain your needs?
Maybe @RonanChardonneau has also some clues on that…?

3

I don’t think so, i think it is a pure Google thing.

4

Nope.

You could build a custom audience if you’re tracking the user ID as a hash of the email, but it’s not the same.

Edit: it also means you need registered users in order to make it work.

5

Thanks a lot to you all who contributed!
Daniel

6

You can handle with that to check the function of the matomo “Returning visits” statistic and “Visits by days since last visit” statistic. It only works with cookie tracking.

make a view here: Tracking New Visits and Returning Visits over a month

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