Retargeting using piwik?


#1

Hi
I’m a new user and as such have not researched all Piwik’s functionality.

I have a couple of simple questions.

  1. Can piwik set a retargeting pixel to complement campaign tracking? (Ref. .Behavioral retargeting - Wikipedia )
  2. Does piwik set cookies on visitor browsers (that I could re purpose for retargeting) or is it mainly logging based analytics?

Thanks


(Matthieu Aubry) #2
  1. this is possible with a bit of custom development
  2. Yes Piwik sets first party cookies What are the cookies created by Piwik JavaScript Tracking client? - Analytics Platform - Matomo