Question about tracking google and bing search campaigns


(Patrick) #1

I am new to piwik and still learning.

I’m trying to set up my destination URLs in my adwords and bing campaigns to use thier built in parameters. For example - my bing ads have the following destination url:

www.mysite.com?BidMatchType={BidMatchType}&MatchType={MatchType}&QueryString={QueryString}&OrderItemId={OrderItemId}&AdId={AdId}&IfSearch:string={Searchstring}&IfContent:string{Contentstring}&IfMobile:string={Mobilestring}&IfNotMobile:string={NotMobilestring}&Device={Device}

I added every parameter bing supports (see page - http://advertise.bingads.microsoft.com/en-us/help-topic/how-to/moonshot_proc_querystrings.htm/how-to-use-query-string-parameters) figuring I would rather have the data and not need it instead of needing it and not having it. I have not seen any data show up in piwik yet (but its only been a few hours). It may be that the new ads are not active yet but I am concerned that this is not configured correctly. I found documentation (Tracking Campaigns – Analytics Piwik - Analytics Platform - Matomo) but I don’t understand if I need to customize the variable names for Piwik to capture them or if Piwik knows to capture the standard url parameters available on bing and google.

Do I need to use ?pk_campaign={AdId}&pk_kwd={OrderItemId} -???

Are these two parameters all that Piwik supports?

Is there a way to add more parameters than campaign and keyword?

Thanks
Patrick


(Matthieu Aubry) #2

@Patrick, by default Piwik supports two parameters. There is a Plugin which lets you track all 5 dimensions as in Google Analytics: http://plugins.piwik.org/AdvancedCampaignReporting

Also see the doc at: Tracking Campaigns – Analytics Piwik - Analytics Platform - Matomo