Hi piwik community,
We have been using Piwik side by side with Google Analytics for the past few months and have noticed that Piwik is attributing more visits to direct entry than GA. I have both tracking code be on every page side by side, so there is no environmental difference between the two on our site.
Here is the comparison of visits for yesterday:
Piwik:
Campaigns: 97,068
Direct Entry: 77,523
Search Engines 69,129
Websites: 7,309
Google Analytics:
Paid Search" 147,835
Organic Search: 48,506
Direct: 18,137
Email: 8,507
Referral 2,181
These numbers are incredibly different. We have tried different configurations with piwik, disabling/enabling DNT, changing the value of create_new_visit_when_campaign_changes in config and comparing them both over the weeks and the results are always about the same, with Piwik having a drastically higher direct entry count for visits.
Again these two have the tracking code one after the other.
We also ran a query for all referer_type 1 visits that contain “gclid” or “utm_” in their referer_url for yesterday and resulted with a count of 18,857.
We are not sure what could be wrong, I have seen other posts where redirects are mentioned, but we have both of the tracking code in the same place one after the other in header, and we have checked for redirects.
Any ideas?