Parse "ved=" from Google referrals?

I just came across this presentation Reclaiming your google referral data mozinar by tim resnik (share) take a look at slide 51 where they start talking about the ved variable from Google referral URLs. It looks like Piwik parses some data out of there to get SERP, but I’m wondering if you guys knew about this and/or had plans to extract information from it – given that it’s probably a moving target.