I’m new to Matomo and looking to make the most of this analytics tool for my website agency website. What are some essential tips, best practices, or unique features in Matomo that I should be aware of to effectively track and analyze website data?
Always test the implementation with real life examples; i.e. if you need to do ecom, then test the transactions.
Also look into archiving as sites grow, you’ll need to optimise archiving.
If you can’t sort it out, have a look in the forum and github, it might have been fixed already.
i.e. I’ve fixed something myself today, found an old forum post, but actually the solution was already mentioned in the Matomo site FAQs : )