I would like to analyse the usage of different navigation possibilities on my site.
Say, I have a blog, that offers different ways to continue from the landing article or front page: 1) a “latest posts” widget, 2) a “similar posts” feature, offering links to three other posts, 3) a “next/previous post” navigation above the post, 4) a “next/previous post” navigation below the post.
In order to optimise navigation and encourage users to read more stuff, I need to know which navigation elements are used often and which aren’t.
As an example: YouTube seems to do this, by adding feature=topvideos or feature=related to the URL.
As I understand them, both campaigns and custom variables are meant to specify the source or type of a users visit. But I need to monitor the type of every action (a.k.a. click) of the user.
How would I do that with Piwik? Thanks for any hint.
add a hash tag with the block the user used to land on the page, eg. /post-xyz#relatedposts
on each page, look for the hashtag in javascript, and based on the hashtag (#relatedposts#samecategory etc.) you can trigger a Goal conversion for this hashtag.
Goals look like a good idea. Maybe I don’t even need extra javascript code but can just use a regex on the URL in Piwik’s goal definition. So the only thing is to add the info to my URLs.
There’s only one drawback I have in mind: If people share the URL of one of my pages now, they are likely to copy the hash, too, which will result in false goal conversions whenever a new visitor comes via the copied URL.