Hi, everyone
Is there any highlited metrics in order to compare Matomo and GA4 and which ones are the trends when you compare both of them ?
Thank you
Matomo and GA4 use very different technologies to measure visits. This is also depending on the configuration of both.
With some fine-tuning, I have been able get less than 15 % difference on the most important metrics, for 90 % of our most visited pages.
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Can you suggest some fine tuning tip for Matomo setup?