Matomo vs GA, what's the difference basically?

Apart from controlling your data, does Matomo Analytics offer anything out-of-the-box that Google Analytics doesn’t? Thoughts on having to pay for features that come free in GA.

Hi Elizabeth,
Google Analytics is a proprietary solution, Matomo Analytics is a Free software
So to say in one case you are renting a house, in the other one… you own the house.

Thanks for house example :heart_eyes:
Just configured Matomo Analytics for my website