Hello,
Meta recently made some changes to the Advantage+ ads.
I launched a new ad on Monday evening and let my old one expire.
So there was parallel tracking data for the old and new campaigns. The old campaign was displayed correctly with campaign ID + name. The new campaign was displayed with:
Campaign: {{campaign_name}} - {{adset_name}}_{{adset_id}}
So I only see these URL parameters now - which, of course, doesn’t make any sense because I’ve placed various subads within the campaign, all of which have different IDs. This can’t be analyzed at this point.
As always, Meta isn’t aware of any fault.
This option is visible in the ads (I never noticed it before):
URL Parameters∙Optional
utm_source={{site_source_name}}
utm_medium=paid
utm_campaign={{campaign_name}}
utm_content={{ad_name}}{{ad_id}}
utm_term={{adset_name}}{{adset_id}}
How can I fix this so that the parameters are translated correctly in Matomo?
Best regards
