What are the best practices for setting up Matomo segments to analyse eCommerce customer behaviour? How do I configure Matomo to accurately track conversions and sales on WordPress eCommerce site?
To set up Matomo segments for analyzing eCommerce customer behavior, I recommend starting by defining clear goals and KPIs. Then, create segments based on specific customer behaviors, such as purchase history, product categories, or demographics.
When setting up Matomo segments to analyze eCommerce customer behavior, start by defining key customer actions like product views, cart additions, and checkout completions. Use filters such as product categories, purchase value, and geographic location to create meaningful segments. To accurately track conversions and sales on a WordPress eCommerce site, ensure the Matomo for WordPress plugin is installed and configured.