Matomo and 3rd Party Tracking (DCM)

(Sophie) #1

We are seeing large discrepancies between Double-click Campaign Manger and Motomo (PIWIK) most notably in click volume and visits recorded - at times a 60% discrepancy.

We currently have 3rd tracking tracking, which also applies a UTM code - we are seeing some activity pull through but as mentioned this discrepancy far exceeds what we expect between two platforms.

Help on this issue would be greatly appreciated