Location Tracking Discrepencies

I’ve noticed that for the same (or very similar) amount of traffic and conversions, Google Analytics (UA) is tracking a portion of the locations back to the United States while in Matomo, they are tracked back to Germany. All other countries line up. If both are using the IP address to track the location, what could explain this discrepency?

Hi @jh_whu

Could you try to create some segments on the country (both in GA and in Matomo), then you could check which Analytics tool (and why) is doing the location error…