I am trying to figure out if Matomo is the right product for me, right now the site I look after uses google analytics and our homebrew tracking.
GA is for general tracking and the homebrew is to see what members/non members are actually doing. For instance if a user searchs for a product on the site that users information is logged with information of what they searched, what part of the site they are(this case “Search Area”)
GA can do this with custom events but they do not allow any identification data to be logged from the data, I know there are ways to get around that but none are ideal.
Does Matomo have the ability to track individual users via some custom events?
I also saw that Matomo has an api which is great, one future requirement is that people who are listing products on the site, want to track what people are searching, we want to give them a simplistic view so I was thinking if Matomo exposes an api, I could search for a certain criteria and then generate some custom charts and stats page for those users.
Is that possible?