we want to analyze the behavior and the motivation of our users. On our site there are several CTAs available, and they could have additional information like
- Positionen current list
- is this product new
- was the last update within this week
I would like to add a larger payload with variables like “is_new = TRUE / FALSE” to each event. This kind of payloads is possible in solutions like adjust, firebase…
Is there any way to track events with Matomo that include a payload with several variables (string, number, bool) and analyze the data?