Is it possible to track events with larger payloads?


we want to analyze the behavior and the motivation of our users. On our site there are several CTAs available, and they could have additional information like

  • Positionen current list
  • is this product new
  • was the last update within this week
  • etc…

I would like to add a larger payload with variables like “is_new = TRUE / FALSE” to each event. This kind of payloads is possible in solutions like adjust, firebase…

Is there any way to track events with Matomo that include a payload with several variables (string, number, bool) and analyze the data?