Internal Email open rates - inaccurate numbers


Hi all,

We’re a team of a few thousand and all users are on Microsoft Outlook. The distribution list consists of roughly 5,000 users

I’m attempting to use the Matomo image tracker to track open rates, specifically:

I’m noticing the following:

  • Pageviews, so far, is well over 6,000
  • Unique Visitors is under 100

When I check the visitor log it seems like multiple users have been clumped into one IP.

What’s actually happening here, and what’s getting tracked?


Anyone have an idea? :thinking:

(Lukas Winkler) #3


I know nothing about Outlook, but is there maybe some kind of proxy-script that caches all images in all emails so that it is only fetched once for many readers?