Hi everyone,
I’m currently analyzing web traffic across several menu and pricing-related websites using Matomo (self-hosted), and I’ve noticed some inconsistencies in the data — particularly with pageviews, visit durations, and bounce rates. The sites use a mix of platforms and tracking configurations, but all have the Matomo tracking code correctly implemented.
Some of the pages I’ve been reviewing:
- starbucks. com
- dunkindonuts. com
- dbmenuss. com
- peets. com
I’m not the owner of these sites — they’re part of a research project to understand user flow and engagement patterns in pricing-based content.
The issues:
- Some visits don’t appear at all in the Matomo reports.
- Bounce rates on some high-content pages are unusually high.
- Session durations sometimes register as 0s even when multiple events are triggered.
What I’ve checked:
- Tracker is loading (confirmed with the Matomo debug console)
- No JavaScript errors on pages
- No ad blockers during testing
- Tag configuration is consistent across domains (where applicable)
Is it possible that CDNs, aggressive caching, or third-party cookie limitations are interfering with tracking?
Would love to hear from others who track multiple unrelated domains — how do you ensure consistency and accuracy?
Thanks in advance for any insights!