How to use multiple tracking templates in Google Ads

Hello,

I am in the process of setting up Google Ads tracking via Matomo.
To do this, I need to add tracking templates in Google Ads.
However, my client uses Hubspot.
Therefore, tracking templates have already been added to Google Ads and they cannot be removed.

Should I just add the parameters for Matomo to the current tracking template?
Would this affect Hubspot or Matomo?
How do i solve this issue?

Thank you in advance!

  1. Yes.

  2. They probably won’t, since I expect Hubspot to use different parameters than mtm_source etc.

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You can add the parameters for Matomo to the current tracking template without removing the existing ones. This should allow you to track data for both systems simultaneously. Adding Matomo parameters should not affect Hubspot, as long as the existing template for Hubspot remains intact.

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