How to set up tags for Facebook Pixel?

Tag Manager
#1

Setting up a tag to track events for Facebook campaigns seems easy enough, but none of the events come through to our Facebook Business Manager.

I found this old manual, and it shows options that no longer seem to exist. For instance, there’s no dropdown with event types anymore. Because I’m pretty sure somewhere I need to provide the event type, I picked a name from Facebook’s list. I also tried the human readable variants (I mean the names with spaces, like ‘Add to cart’ for AddToCart).

Does anyone know how to properly do this?

#2

This is not an old manual, this is a competitor… :rofl:

For Matomo documentation, have a look at:

#3

Ah that naming situationis so silly!

I read the Matomo docs though and AFAIK they don’t go into the specifics of FB Pixel tags 🤷