Setting up a tag to track events for Facebook campaigns seems easy enough, but none of the events come through to our Facebook Business Manager.
I found this old manual, and it shows options that no longer seem to exist. For instance, there’s no dropdown with event types anymore. Because I’m pretty sure somewhere I need to provide the event type, I picked a name from Facebook’s list. I also tried the human readable variants (I mean the names with spaces, like ‘Add to cart’ for
Does anyone know how to properly do this?