I’m looking into Matomo for analytics on my eCommerce clothing store. How well does it track customer behavior, conversion rates, and product performance? Would love to hear from anyone using it for fashion eCommerce!
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Hi there,
Matomo can track a wide range of eCommerce metrics and user behaviors, which can be useful for different types of stores, including clothing and fashion.
You can monitor custom behavior with metrics like page views, time on site, entry/exit pages, and click interactions. There are also premium features like Heatmaps and Session Recordings to help visualize how visitors interact with different parts of your site.
You can view reports on product views, quantity sold, revenue, and conversion rate by product or category. These can also be broken down by traffic source, campaign, or visitor type using segments.
Matomo includes goal and eCommerce tracking to measure conversion rates, cart activity, and completed transactions. If you’re using platforms like WooCommerce, Magento, or Shopify, there are plugins or guides available for integration. For custom platforms, you can implement tracking using the JavaScript tracker or API.
You can also view example eCommerce tracking and reports in action via the Matomo Cloud demo site here: https://demo.matomo.coud