I am doing that Matt but there are a couple of problems with the current implementation:
1/ The goals screen shows the keywords, but it has no option to display the page that was landed on.
Clearly most of the time you can find out, but it involves going to Google and checking manually, and if you don’t happen to live in the US, then you have to install Firefox plugins etc to check the US results.
All in all. A bit of a phaff. The goals screen should also have the option to show the pages that are landed on by conversions, accompanied by which keyword found them.
2/ If the keywords also had the google position next to them, then you could see at a glance which phrases to target.
At the moment you have to go and check.
For example a keyword might produce 10 conversions, but it might only be in 10th place on Google. You just don’t know.
If it was showing as 10 conversions, and as being in 10th place on Google then you immediately know that you have a home run phrase, that if you get it up to the top 3 on Google, will immediately generate many more conversions.
If on the other hand it is in 1st place already on Google, then you know to target other pages, because you have already done as much as you can.
The difference is that the current implementation for conversions ONLY shows how efficiently CURRENT traffic is being converted. It tells you nothing about how much extra potential FUTURE traffic is available. Without that info you are flying blind until you go and check the keyword rankings.
Now, you can do that manually, but it is far better off done automatically by the software.