Hey everyone,
I’m new to Piwik and was hoping someone can jump in and help me out.
With Google Analytics it allows me the ability to “auto-tag” my destination URLs. Making it a breeze when it comes to time and resources. With Piwik, it obviously doesn’t allow the “auto-tagging” feature and if I stand correct, the default is to manually create your dest. urls as seen here http://piwik.org/docs/tracking-campaigns/url-builder/
If that’s the case, let’s say I am managing a Pay-Per-Click Campaign for a local Attorney and I have 500 keywords in my Personal Injury Campaign. Those being; injury lawyer, nepa injury attorney, injury settlement, etc. Based on the URL Builder I would enter;
Website URL: http://www.latonalaw.com/services/personal-injury.html
Campaign Name: Personal Injury
Campaign Keyword: Optional.
With the “Keyword” component (measuring conversions) ranking as the most important factor of any PPC Campaign, what additional steps (if any) are necessary to make sure that I am capturing this info.? Am I missing a parameter {keyword}? —Not sure if I am tagging all my keywords or just taking the URL toolbuilder url and pasting that in my specific ad copy…BUT then again, if it’s for my adcopy, I don’t want to lose the Quality Score built up by changing out URLs if I end up not using Piwik down the road…
Look forward to hearing back.
Sincerely,
Matthew Bradley