I am looking for a solution to track my Google Adwords & Bing Ads traffic. I have read the link Tracking Campaigns – Analytics Piwik - Analytics Platform - Matomo but can not seem to make any sense of the Tracking Paid Search Ads, and how the url should be built
I have used Google Analytics in the past and its a seamless integration without the need to do anything. I know for Piwik I shall have to create some specific linking URL to capture the all important keyword data I need.
How can I go about doing this as I could not find any specific examples online.