This may be a newbie question.
What I want to achieve?
Implement conversion tracking for Google Ads using Matomo Tag Manager.
What I already tried?
- Create a container
- Create a tag
What is my problem?
I would habe expected that there is a standard tag for Google Ads. Why? Among other use cases MTM is used to implement conversion tracking. And Google Ads is one of the most prominent sources for this.
What version am I using?
On Premise 4.1.1
Any additional questions?
- Is the standard tag for Google Ads a premium function
- Should I use “Custom Tag” and copy / paste the Google Ad code to it?
- Why is the topic “Google Ads” not adressed in the standard documentation of MTM? I reviewed the following ressources (I didn’t look at the video training though) https://matomo.org/docs/tag-manager/ and https://matomo.org/faq/tag-manager/
I know that this is obviously a newbie question