Hi, we’re using Matomo for more detailed analytics when we’re running media buying campaigns.
Does anyone know if its possible to fire a 3rd party postback and/or pixel/cookie when Matomo records a custom conversion event, such as when a form is completed? We’d be happy to build URLs using the URL builder if that facilitates things too.
I’d assume including that in a ‘goal’ would be the most viable workflow, so that any goals that are completed as a result of media buying, can fire the tracking for the media buying platform, and feed the auto-optimisation better?
Thanks in advance for any help!